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Category: Counterfeiting & Piracy

Case Location: Dehradun, Uttarakhand, India


Challenge

A multinational client dealing in computer hardware and other related products such as printer cartridges and toners had their anti-counterfeiting program running and received information from their Sales Executives in Dehradun, Uttarakhand, that counterfeit activities were sprouting which led to the following challenges:

  • The sale of company’s genuine product was gradually decreasing due to counterfeit being readily available in the market.
  • Lack of awareness about counterfeit products in the target area.

Solution

The Pinkerton team was trained by the client on the technological advancement of the counterfeits and how to differentiate between genuine and counterfeit products. The Pinkerton team conducted a thorough market survey in the highlighted region and placed static and mobile surveillance on the suspects. When Pinkerton spotted the counterfeit goods, they conducted the enforcement action.


Results

The Pinkerton team identified many shops and post liasoning with Police and conducted simultaneous raids and market sweeps at the target locations. As a result of this enforcement action, significant quantities of counterfeits were seized, the sale of the company's genuine products observed a decent hike, and awareness was created amongst the community in the target area.

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